The new lifeCARD has enabled us to learn more about our customers and introduce them to a greater range of programmes and activities to suit their requirements
Steve Brailey, SIV Chief Executive
A staggering 45,000 people from the region have become members of the new leisure scheme after it was launched six months ago.
Sheffield International Venues (SIV) introduced the lifeCARD membership last November giving customers significant savings on sports and leisure activities across the city.
SIV operates 19 venues including the Ponds Forge International Sports Centre, the English Institute of Sport – Sheffield (EIS Sheffield), iceSheffield, Graves Tennis and Leisure Centre, Concord
Sports Centre and Hillsborough Leisure Centre.
All lifeCARD members have benefitted from a 20 percent discount on many pay and play activities across the group of venues.
In addition, card holders have redeemed 15,000 special offers over the past six months with new deals being introduced monthly by SIV.
Steve Brailey, chief executive, SIV, said: “The new lifeCARD has enabled us to learn more about our customers and introduce them to a greater range of programmes and activities to suit their
“It is also an exciting opportunity for our customers to make real savings, receive great offers and make a major contribution to the improvement of our products and services.”
Gary Marsh, customer relationship manager, SIV, added: “June is a great time to purchase a lifeCARD. With a great summer of sport ahead of us, all card holders will receive some fantastic
LifeCARD offers currently available include half price fitness classes at Don Valley Stadium, including zumba and spin classes, a free one day Fitness Unlimited pass and ‘Kids Go Free’ ice
skating at iceSheffield, a free leisure swim and money off Sheftival tickets.
Sheffield International Venues has successfully created partnerships with many local companies, including Stagecoach, Q-park and Irwin Mitchell.
In September, SIV also plans to launch a student lifeCARD as part of a partnership agreement with Sheffield Hallam University. All students will be given a lifeCARD for the duration of their
stay in Sheffield.
The Sheffield lifeCARD costs £3 if purchased before August 2012 and is available online or by picking up an application form from any SIV venue.